Risk Reduction and Dementia

Our current awareness raising campaign for 2006 and 2007 is on risk reduction and dementia and uses the campaign slogan: Good for you, Good for your brain, as illustrated above.

The slogan provides a link between general health promotion messages and dementia. The idea of risk reduction is new – although we are used to health messages in relation to physical wellbeing, we are not used to them in relation to dementia.

Tackling awareness raising and dementia from the view of risk reduction is empowering - the campaign messages are optimistic – something can be done about risk. Our messages are also destigmatising as the risk of dementia can be addressed just like other illnesses.

For more information visit the Good for you Good for your Brain section of our website.

We are grateful for the support of the Scottish Executive’s National Programme for Improving Mental Health and Well-being
for our awareness raising activity.