Change Dementia Square


Check out our top ten tips to kick-start your sponsorship!


1. Set up an online sponsorship page

Go to to set up your JustGiving page for Alzheimer Scotland. Simply click on the “Fundraise for us” button then follow the on screen instructions.

2. Personalise your page

Add a photo or make your own video- pages with a picture raise an average of 14% more!

Tell your supporters why you have chosen to support Alzheimer Scotland; use this opportunity to share your story and motivations.

Set a target and increase it if you reach it. On average, pages with a target raise a whopping 46% more!

3. Tell everyone you know

Get the word out to you most generous supporters first! An empty sponsor page or form can be intimidating and people tend to match the amounts already listed.

Share on your Facebook, twitter, Instagram, LinkedIn, Pinterest, blog, YouTube channel…anywhere you can! Let people know what you are doing and the amazing difference it will make to people living with dementia. Tweet us @alzscot and we will retweet as much as possible.

Add a link or a “Sponsor me” badge to your email signature.

4. Fundraise offline too!

Download sponsor forms for those who’d like to sponsor you the traditional way.

Use your local media - a few lines in the local paper, or an appeal for sponsorship on your local radio station.

Visit our fundraising toolkit to customize your own posters and flyers! You can share them on social media too.

5. Boost your fundraising

Give people an extra reason to donate e.g. ‘If I raise £100 I’ll go to work in fancy dress’.

Add some perspective around a suggested donation e.g. £2 is the price of a coffee or £10 means missing a takeaway

Ask 100 people for £1- it’s a small amount to them but a huge amount towards your target!

Let people know what their donation could mean for Alzheimer Scotland - £25 could pay for a day’s costs for one of our mobile information vehicles to raise awareness of dementia and bring information on the condition to local communities or £100 could pay for a carer to attend a day’s course on dementia care.

Don’t forget to ask for Gift Aid as it means more money for Alzheimer Scotland with no extra cost to your supporters. Find out more about Gift Aid.

6. Keep everyone updated

Update people on your progress so people are reminded to sponsor you. Change your picture, post training updates or write a blog.

If you ask people to sponsor you after payday they may be feeling more generous!

Let supporters know how much you've raised so far. People are interested and it will nudge those who have not donated yet.

8. Get your workplace involved

Your company may be prepared to add your web address to its public website or private intranet.

Some companies offer a "matched giving" scheme where they offer to match any amounts you have raised.

9.  Say thanks!

Personalise your thank you message to each donor, you can update it anytime. Use this message to ask supporters to share your page too.

10.  Don’t stop at the finish line

20% of all donations come in after the event so don't stop fundraising once you've crossed the finish line. Update your page and tell your supporters how well you’ve done!

Remember- every penny counts towards our goal of making sure nobody faces dementia alone.

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