Babs the Brain on tour

Babs the Brain

Alzheimer Scotland has been selected as the Charity Partner for 2025/26 by Scotmid, which is Scotland’s largest independent co-operative and includes Semichem, Lake & Dales Coop, Scotmid Funerals, and Fosters Funeral Directors.

Studies indicate that up to 45% of dementia cases worldwide may be preventable, often through making simple lifestyle changes.

As part of its ambitious plans for the 12-month partnership, Alzheimer Scotland will spread this prevention message by investing in a giant, walk-through inflatable brain – named Babs the Brain in honour of the late Dame Barbara Windsor, who died in 2020 of Alzheimer’s disease.

”Babs” will embark on a Big Brain Tour of Scotland, visiting stores as well as community venues.

At each stop, people can step inside the inflatable to learn how different areas of the brain work, enjoy interactive activities, and make their own personal brain health pledge.

The partnership will raise vital funds for brain health initiatives across Scotland, while Alzheimer’s Society will provide support to reach communities in England, Wales and Northern Ireland.

The partnership was officially launched at Scotmid’s HQ in Newbridge, Edinburgh, on 17 September, where colleagues and local schoolchildren were among the first to experience Babs the Brain.

Dame Barbara’s widower Scott Mitchell also be attended the event and has given the project his full support.

Henry Simmons, Alzheimer Scotland’s Chief Executive, said: “Alzheimer Scotland is delighted to be embarking on this charity partnership with Scotmid.

We see this as the start of a shared mission to empower people of all ages to protect their brain health, reduce their risk of dementia, and help make sure that nobody faces dementia alone.

“This partnership gives us a unique opportunity to expand the work we do by finding creative ways to empower communities across Scotland, northern England and Northern Ireland to look after their brain health.

“Not only will we raise vital funds, we will also leave a lasting legacy beyond this partnership of healthier habits, stronger connections, and better awareness of dementia prevention.”

Karen Scott, Scotmid’s Chief Executive, said: “We’re truly delighted to join forces with Alzheimer Scotland. This partnership isn’t just about fundraising – it’s about coming together with our communities to create real, positive change. By working hand in hand, we hope to make a meaningful difference in the lives of those affected by dementia across Scotland.”

Scott Mitchell, who was appointed People’s Champion for the Dame Barbara Windsor Dementia Goals programme, said: “Babs the Brain and the brain health prevention work Alzheimer Scotland will be doing alongside it is a wonderful legacy for Barbara and something she would be proud to put her name to. I have no doubt she would have treated us to one of her famous giggles for the name alone.”

Other initiatives planned for the coming year include in-store ‘brain healthy’ shopping experiences, from recipe cards to highlighting ‘brain-boosting choices’.

Funds raised will also support Alzheimer Scotland’s STARS: My Amazing Brain schools project, which brings brain health education to children and families nationwide.